Capabilities
The MNC approach is built upon years of experience working in government, academia and corporate environments. Michael's unique combination of culinary, sensory science and consumer psychology provides a unique point of view to deeply understand your challenges and collaborate across multiple disciplines. You will not find this point of view anywhere else.
The MNC approach is built upon years of experience working in government, academia and corporate environments. Michael's unique combination of culinary, sensory science and consumer psychology provides a unique point of view to deeply understand your challenges and collaborate across multiple disciplines. You will not find this point of view anywhere else.
Sensory & Consumer Strategy
Sensory & Consumer Strategy
- Helping new organizations and entrepreneurs design the right-sized approach with best-in-class capabilities.
- Transform your established sensory team to a strategic business partner with influence at the highest levels.
- Custom research projects on technical or complex issues
Product Testing
Product Testing
- Product testing too often is conducted in a silo, which leads to poor outcomes and risk-averse behavior. I will design product testing to help you merge science with decision making.
- Incorporate the latest thinking on Neuro Sensory Science into your strategy
- Leverage practical method and statistical design and analysis
- Global testing experience on 6 continents
Entrepreneurs & Startups
Entrepreneurs & Startups
- Develop your consumer strategy
- Cost effective, disruptive technologies for online-only and in-home taste tests
- Experience designing consumer research projects for VC firms & Entrepreneurs seeking VC
Quality Control
Quality Control
- Just getting started with Sensory QC? Let's design the right sized approach for your business, with a strategy to grow as needs demand.
- Does your current Sensory QC program need a second opinion or external POV?
- Approach is built on experience redesigning and aligning a global QC program supporting product in close to 80 countries
- Get your SQF / GFSI sensory requirements in place
Education & Training
Education & Training
- Corporate trainings
- Academic Institutions / Continuing Education
- Culinary Collaborations
- Conference Presentations
- Writing