The MNC approach is built upon years of experience working in government, academia and corporate environments. Michael's unique combination of culinary, sensory science and consumer psychology provides a unique point of view to deeply understand your challenges and collaborate across multiple disciplines. You will not find this point of view anywhere else.

Sensory & Consumer Strategy

  • Helping new organizations and entrepreneurs design the right-sized approach with best-in-class capabilities.
  • Transform your established sensory team to a strategic business partner with influence at the highest levels.
  • Custom research projects on technical or complex issues

Product Testing

  • Product testing too often is conducted in a silo, which leads to poor outcomes and risk-averse behavior. I will design product testing to help you merge science with decision making.
  • Incorporate the latest thinking on Neuro Sensory Science into your strategy
  • Leverage practical method and statistical design and analysis
  • Global testing experience on 6 continents

Entrepreneurs & Startups

  • Develop your consumer strategy
  • Cost effective, disruptive technologies for online-only and in-home taste tests
  • Experience designing consumer research projects for VC firms & Entrepreneurs seeking VC

Quality Control

  • Just getting started with Sensory QC? Let's design the right sized approach for your business, with a strategy to grow as needs demand.
  • Does your current Sensory QC program need a second opinion or external POV?
  • Approach is built on experience redesigning and aligning a global QC program supporting product in close to 80 countries
  • Get your SQF / GFSI sensory requirements in place

Education & Training

  • Corporate trainings
  • Academic Institutions / Continuing Education
  • Culinary Collaborations
  • Conference Presentations
  • Writing